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Objective:
- Seeking a leadership position with a
technology related company that has a strong emphasis on emerging markets
and high growth opportunities; a company that prides itself on
innovation, quality and the user experience.
- Operational areas of interest are general
executive management, corporate development strategy, international
expansion, and product strategy.
- Specific domains of interest are venture
capital, internet services and applications, mobile applications,
gaming, and mass-impact consumer services.
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Skills:
- 10 years of leadership, strategy and
operational experience in the fields of business and product strategy,
general executive management, and user experience.
- Thorough understanding in the domains of
mass-market applications and services, entertainment software, demand
chain, marketing automation, and CRM.
- Experience in designing scalable strategies
for Fortune 500 firms – Yahoo!, AOL – and start-ups.
- Passionate about analyzing and synthesizing
strategies for international consumers –based on culture,
psychology, local technology trends, future sociological growth
patterns.
- Highly experienced in kick starting new
initiatives and encouraging them with a mixture of creativity, educated
risk management and decision making ability.
- Stanford University graduate with a Masters
degree that combined entrepreneurship, computer science and human
factors.
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Experiences:
2002-Present
CEO
Suntru LLC
Founded and have rapidly grown revenues
and client base at this technology consultancy firm. The focus is on providing
services in the confluence areas of business strategy, user experience, and
start-up strategy. Clients have ranged from large Fortune 500 companies to 2
person start-ups seeking angel funding.
- Yahoo!: Several projects related to the Personals (online relationship
search) property, including:
- International market growth and mobile
platform integration.
- User experience design in the areas of
community, authenticity and marketing promotions.
- Analyzing and formulating roadmap for
integration points with other properties including social search, RSS,
mail, photos and mobile.
- AOL: Lead the long-term product strategy and user experience for
various products, including security products, RSS readers and rich
media players.
- Integrated several internal and 3rd party
applications for the AOL Safety and Security Suite. Tasks included
guiding the long term experience strategy, understanding the industry
and product landscape, creating the appropriate user experience as per
AOL’s target user base, working under time and functional limitations
for specific product releases, and creating a scalable user experience
framework.
- Created the long-term strategy for RSS,
including entry point, content and application integration across the
AOL domain.
- Developed RSS reader product specifications
and user experiences for an email integrated reader, an AOL browser
integrated reader and a stand-alone web based reader.
- Other strategy/design clients include:
- DHL Worldwide/Open Harbor: A hosted import/export shipping metrics
application that launched across 50 countries.
- Mighty Phone: A cross platform PIM application (mobile,
web, desktop).
- Ingenuity: Knowledge-based analysis software for a
bio-tech start-up.
- Lotus White: Co-founded this socially conscious ecommerce
company in January 2003 under Suntru LLC. The company collaborates with
native artisans in Asia to design products for the American market and
uses the profits to support child education in Asia. Established all
operational systems, including the supplier selection and negotiation
process, the ecommerce front-office and back-office system development
and online and off-line marketing and sales targets. Handed off active
responsibility to concentrate on the growth of the consulting practice.
1999-2002
Co-Founder, CEO
Trapezo, Inc
Co-founded and managed this hosted
Internet applications company in the demand chain management and CRM/PRM
space. Trapezo's hosted applications enable businesses to distribute and
manage their products and services across multiple online and partner sales
channels in real-time.
- Directed the executive team in all strategic
and day-to-day operational aspects across the sales, product, business
development and financial departments.
- Created and refined the business strategy
across the lifespan of the company and raised angel and venture
financing for $16.7 million in 3 rounds.
- Directed competitive, business and financial
case analysis that was instrumental in increasing sales from 0 to $2.3
million within a single year. Customer wins included Dell, Compaq, CNET,
CBC.
- Grew the company from 0 to 50+ employees over
3 years, including employees in 5 different US cities.
- Led business initiative to explore
partnerships, sales channels expansion and product customization into
the UK and continental Europe.
- Initiated and evangelized the outsourcing of
software development and contractors efforts to India, resulting in 3
significant product releases in 9 months with parallel development
cycles across inter-continental teams.
- Directed outsourcing and rigorous vendor
management across all departments to maintain company-wide focus on core
business areas.
- Co-created the patent-pending concept and
software behind Trapezo. Instrumental in the initial and ongoing design
and direction of the product. The application provided 400% cost and
time savings over the closest competitor.
- Positioned, marketed and sold the company to
provide shareholder returns in a tough business environment.
1998-1999
Division and project team manager
frog design
Recruited to lead up and establish the HCI
team for frog's San Francisco offices. Lead teams across various functional
groups to consistently deliver multi-million dollar projects on time and on
budget.
- Lead team in managing the product suite and
designing for mySAP, a complex suite of 6 Internet applications for SAP
Germany.
- Lead and/or participated in online site
projects for LATimes.com
and More.com.
- Worked on several interdisciplinary projects with
the product design teams for kiosks, mobile and industrial projects.
- Departed to start Trapezo, Inc.
1996-1998
HCI Designer
Alias|Wavefront (A division of Silicon Graphics)
Recruited from Stanford to participate in
the growth of the fledgling HCI group. Worked on several projects and
functional duties ranged from conducting business analysis, prototyping, user
studies to specification development and testing.
- Designed a coherent design philosophy for
Power Animator Worlds, a suite of 3 applications targeted at game
developers.
- Designed integration plug-ins for Oscar
winning Maya software to include remotely developed applications like
Cuzco and Maya Cloth.
Summer of 1996
HCI Design Intern
Apple Computers
Managed the entire design project for Mac
OS 8.x's Internet connectivity utilities. Also contributed to Apple's web
design guidelines project.
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