1. Technical Papers
Originally, the Internet was only used by the government and
universities. Research scientists used the Internet to communicate with other
scientists at different labs and to access powerful computer systems at distant
computing facilities. Scientists also shared the results of their work in
technical papers stored locally on their computer system in ftp sites.
Researchers from other facilities used the Internet to access the ftp directory
and obtain these technical papers. Examples of research sites are
NASA and NASA
The advantages of each method of advertising will be discussed in more detail in the section on strategic risks and target markets.
WWW users are clearly upscale, professional, and well educated compared with the population as a whole. For example, from CommerceNet's Survey (CommerceNet is a not for-profit 501c(6) mutual benefit corporation which is conducting the first large-scale market trial of technologies and business processes to support electronic commerce via the Internet) as of 10/30/95 :
CommerceNet's study also found that there is a sizable base of Internet Users in the US and Canada. With 24 million Internet users (16 years of age or older) and 18 million WWW users (16 years of age or older), WWW users are a key target for business applications. Approximately 2.5 million people have made purchases using the WWW. The Internet is, however, heavily skewed to males in terms of both usage and users. Access through work is also an important factor for both the Internet and online services such as America Online and CompuServe. For an example of the size of the market, the total Internet usage exceeds online services and is approximately equivalent to playback of rented videotapes.
So by reading about the product online, you can decide if it sounds interesting. You can then immediately get the software by downloading it from Macromedia's computer to yours. Next, you install it on your system and you're all set. You didn't even have to leave your terminal, and there was no shipping cost to you or the company.
With the lifting of commercial restrictions in 1991, businesses are now joining the Internet community. As with any small town that has a sudden increase in population, fast growth can cause problems. Old residents could create animosity if they feel that the new residents are taking over their community and causing congestion and prices to increase. Businesses need to be conscious of this phenomenon.
While businesses can expect help from Internet users, businesses will lose this help if they only use it to make a quick profit. As in a large city, people will start to feel less like helping others in need. Businesses will be more successful on the Internet if they can emphasize how they can help add value to the Internet rather than focusing on how to make a quick profit. For example, businesses can take advantage of the opportunity to provide additional Internet services (e.g., services discussed in the sections on current uses of the Internet and future uses) now that funding from the government is being reduced.
An example of a city that has grown rapidly, yet still considered very livable, is Seattle. One of the reasons attributed to Seattle's successful growth is, that despite it being a large city, there are numerous small communities within the city. These small communities retain such benefits as concern for others within the framework of services that a large city can provide. If businesses along with the Internet community follow this model, the Internet will have a chance to keep its successful small town atmosphere while adding increased services for more people.
Note: All links from this page were checked when implemented. However, the Web is in a constant state of flux. Site adminstrators may be updating their Web pages. So if a link doesn't work today, try again later and it probably will.
Last update: March 5, 1996.