Alexander Lau Wai-leuk

To seek career growth opportunities in the area of CRM analytics, business intelligence and strategic planning

M.S. in Computer Science, Stanford University, California, U.S.A. (June '97)
B.S. (with distinction) in Computer Science, Stanford University.(June '96)

9 distinctions in HKCEE '91

4 distinctions in HKALE '93

Head of Strategic Planning, CRM and E-banking in Dah Sing Bank (Retail Banking)
for 7 years

Software development manager in Oracle Corp. and PeopleSoft Inc. in U.S.A.

Over 10 years of management experience in IT and banking industry

Over 10 years of experience in CRM and business intelligence

Consistently rated as top performer throughout the career

Vice President

Jan '03 - present

Dah Sing Bank, Head of Strategic Planning, Analytics and E-banking, Retail Banking Division

Chief strategic planner for retail banking division (HK$1.4bn annual revenue), with full ownership in budget planning and management reporting.

Organize weekly management meetings with CEO, MDs and department heads to review KPIs and finetune business strategies.

Lead a team of 7 people to provide CRM analysis, segmentation and propensity modeling for the retail business.

Major contributor to the Bank's significant market share gain and 20%+ CAGR in credit card and personal loan receivables through successful rollout of CRM programs in cross-selling, up-selling and retention.

Built the bank's Oracle-based CRM data warehouse in 2005 and achieved positive ROI in 12 months.

Member of the Bank's M&A "SWAT team" to evaluate merger opportunities, including the takeover of Pacific Finance in Hong Kong (2005) and BCM Bank in Macau (2005)

Fully responsible for the development of the Bank's corporate website and e-banking channel since 2007.

Key member of the Bank's Retail Credit Committee, E-banking Steering Committee and Wealth Management Risk Committee

Achieved the highest performance rating for the past 5 years

Vice President

Sep '00 - Jan '03

MEVAS Bank, CRM & Information Division

Lead a team of 5 people to provide all the regular and ad-hoc business reports for MEVAS senior executive and department heads.

Build propensity models to predict customer's responsiveness on cross-sell, up-sell and retention programs. Work very closely with marketing on these models to achieve optimal response rate and ROI for the major campaigns.

Develop financial models for marketing team to determine pricing strategy and evaluate the P&L of new products and programs.

Perform sophisticated quantitative analysis, OLAP reporting and data mining to reveal hidden business trends and generate new business opportunities.

Publish the Credit Risk Management Report for MEVAS Credit Committee to monitor scorecard performance, delinquency trends, bankruptcy, fraud and collection performance etc.

Development Manager

Sep '98 - Aug '00

Oracle Corp., CRM Products Division, Redwood Shores, California, USA.

Manage 6 developers and oversee architectural design and development effort of Oracle iSupport, a first-in-market, self-service application in Oracle CRM suite.

Work closely with product manager to define the functionalities and user requirements.

Represent Oracle in client meetings on the implementation of the software at client sites.

Major clients include GE Aircraft Engine Services and Citibank.

PeopleSoft Inc., PeopleTools Division, Pleasanton, California, USA.

Lead the development of the Windows clients for PeopleSoft Business Interlink, an integration framework for connecting PeopleSoft applications with third-party/legacy systems using standard technology such as XML and well-defined APIs.

Successful integration with POP3, ODBC and HTTP servers

Received the highest rating in performance review.

Software Engineer/ Software Intern
Nov '94 - Sep '98

Oracle Corp., Industry Applications Division, Redwood Shores, California, USA.
Motorola Inc., Lexicus Division, Palo Alto, California, USA.

Honors & Awards

March 1996	Broderbund Undergraduate Computer Science Scholarship One of the 2 Stanford students winning the award in 1996.
1993 - 1995	Hong Kong Sir Edward Youde Memorial Scholarship for Overseas Studies Paid for the tuition of the 3-year undergraduate studies in Stanford.
May - June 1992	Hong Kong Representative, Singapore Science Research Program '92
1990	Finalist, Hong Kong Outstanding Students Award '90
1986 - 1993	Recipient of 14 external/internal scholarships in Queen's College

References

Will be furnished upon request.

Last update: Jun 14, 2010.